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Dec. 22, 2024
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Food and beverage

Hennessy looks to dance with electric Les Twins collaboration

September 7, 2021

The dance duo Les Twins recreated the Cognac-making process through movement. Image credit: Hennessy

 

By Katie Tamola

LVMH-owned Cognac brand Hennessy is hypnotizing consumers with a new effort celebrating its partnership with French choreographers and models Les Twins.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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