Food and beverage
September 7, 2021
The dance duo Les Twins recreated the Cognac-making process through movement. Image credit: Hennessy
By Katie Tamola
LVMH-owned Cognac brand Hennessy is hypnotizing consumers with a new effort celebrating its partnership with French choreographers and models Les Twins.
{"ct":"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","iv":"f9db12bcdcb159059f943655c9336cbe","s":"9e9dd9fca43c4279"}
Share your thoughts. Click here