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Hennessy looks to drive US sales with Impérial cognac release

August 7, 2013

 

By Jen King

LVMH-owned Hennessy is releasing its Paradis Impérial cognac, a new spirit with a legendary origin, to the United States market as a way to celebrate brand history and attract attention of cognac aficionados.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2024
  2. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Desirability, operational efficiency key to luxury brand growth: Accenture
  5. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  6. Puig, Charlotte Tilbury strike deal to extend strategic partnership through 2030
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. What to look for when buying your first luxury watch
  9. US has been luxury’s unexpected silver lining: Bain
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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