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Nov. 20, 2024
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Food and beverage

Hennessy celebrates European Heritage Days with virtual reality release

September 15, 2023

Opened earlier this year, Mobilis places visitors in the midst of a dreamlike voyage. Image credit: ARR Opened earlier this year, Mobilis places visitors in the midst of a dreamlike voyage. Image credit: ARR

 

By Luxury Daily News Service

LVMH-owned Cognac brand Hennessy is embracing digital art with its latest activation, Mobilis, an immersive virtual reality experience inspired by the sketches of founder Richard Hennessy.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
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  9. Lexus logs 25 years of 'December to Remember'
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