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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"e700463bb61b8d1332c6130ecd9d84ca","s":"26b0511358c0975c"}
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