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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"050ba1c7a9c7440ab193ee4f1ecca80e","s":"126d787d09f148f6"}
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