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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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kuvtFNb9IiaO+Zghf8nKsvrjm5E67DJ\/XOQ2llhB4PQHHMkarJ4c+qRAbJjTQMsvGNdbynZm6HHmkoHF5U5P761W6IvOiLQhXAZhUlDkI\/01+0N5F8rmFE1lDbzEbN\/eR55g5ixaWjI9OhcFhvXD6XN933DxGNhWWt0eb6bo5KydWSjWsJbB3G+aOPvvGWTzS679IdQkrx7imCcwB8XIc7\/02jxa+cnjsSwi2JXT3npPb760uUFBAZs1aJ3CCfhZCoA0XL327XJJVCtqmFhmhQ2JTRwIwoh\/c9i86TIc\/sbXF+\/SWRBoADrA4BDWjzx4WLxOgavD3wLonLP7TttkIuFOpupvrkNtXupRNxcautlEM3Q5FFA+I9YwJq6u0wyqy+DgTeESv2bgqSSTnpa5VjXjiNdghPsjTGWbT77CPmsdliM6lzX81lzTyo3bmQ8gFd1LzbAF2WDRZtybNNohGxfyxyiwgLUO1wBn5EIeNZDJQcABG0D5Z7rvblJBuuGePy61oGCeDAjnkuESa\/UanhUFgmlyjVaUa7TY2UBaSwZrYFaH\/3TdIuamQ4Jw2phQBW6IwHwH3z0X+IklvkXhBrtMOiGvZVnFWhUjShkLE6UEwF\/WLn9qGyVaE4G1OrbRphJBK5x2z9MDlNonKM0mh0+euS7yXN5tnAkLL0QkEzVWmI9HSh7PRQfqNeYr6D41Czg\/8JEql7R0JXWyrfMNPSGZJGmYB3RphGFUv2Lqd\/BRgZkBPgHFT5L9z+Z9ArvNx2Q1FJ9RfffIL6Nqn+C3VAiScM5BQ8MaakpKn1l7eNy3vdB3YD2wVk6+GeAB4KAffZa80skA+6U96M8+Ift8n5Q7vtsfsB\/itkPG3dRryBCFUbk5S4ZdDZKjfiIn15VCSuf2GJxTX07q1lBtlAHFHV1m5joPgUDnUpdBRcUyWm9aFtVaoC+X6ImDKC3RvKc3+6XpzYmnO0WVEL9EfYWYEzUes0lpG\/a6XBzYdY0AGO4Ev1EesA5NEgqgn1m6jIRR07pZxDs\/yE3mwDgBxkwxaEXnpUGwUZKk8Idx7n1dHpveQWF7FkMF4ot+H458K+anN8ZCwPS4Rs5UgPytMjOJSBnFuvHfihK8pTdKflwmbeerZB6DkfNYfTYAfKJzVsOrNTlK4mJJv8\/HGOwR8awoBj4m5GletGMvISvmTwEVOqOOZmcqne4+BQo7Z0tExuoz3t6TRnhksnu4g\/CavHOVkwIiSgcJGuJyGOC13ELXJ0RaGW8ku8sAuC7YidUOZdKGeDOf6JQ7Wi4N4uEV72fz\/pu5SQhlnpGkzw239E+Y1l8kPCl81nW5+h90v3SKNQ2nk2OUsI34hgXSKgQGZ4Dy6tTZ+E7Qf\/vu8O2Lx0m+MkYEXpJA06GFu6JofE4d7+YTlOAclRu8a6zUKsGM8VE9poK04FgdQ5VjyGhMw9PngsZHtkNX3nHF\/ONvNSajiJprpF9YYbia6pj36577Ye0xk\/tNKcBVUM\/4ICmEQp7IumXBKDWJ5JXLsT33bC9fpB1IkT07N9ogT0HvWWvwFfwhZauknjmsDDrf27sf8ZuqY7z2GYWVVZpxYolGlEm\/E5F9AaedMqx36+kKJEgbDvDgQPNnkfoWVIkA\/z\/iclzXk\/X5bqdTTOUxNkTYnpf8t+B7rsDPd0zzxHcE3HHp8w6JjB9UvYiBCWh68ci7+1Zp1MW9pGJb2bDw616fENqQOgu8Dfxyt8UHV6XiX5gtx9E4rMKb4CRaqwomiO\/lutTCJnIC1+mEz276+ngiY254tFrTFOOWLyjh2uI0defpDi9doL6IgXj7jr2TPHXSVdzq1GK7ErNE7J1AoNIkY7y\/fWKHLyn\/6olnY41S1WLO4vqqj4RrDa4o+t\/vbdQbtO4ImzcOYophCupE4nuAVPxHSvp1gCsZOAPFdkRZpIXWsYIEKtorcaHepY4SMZe10ZTqjNRq33dYDhrd23ko178HzAkTsv7MKKvLmsfkLjWEU8jHGEG\/cfBMJxyL\/kz2SlwwED47FyzUL\/gOk\/64v2xnuov4B3L8jcokDZLnz6f4UmwZ71pjV9bQmCL5DPsInWICOii7kKqeWv\/ty4DLZYOsmjLJa32Rdi5NYcujeNJBqz7XTPhRX0c3vH83DOdMZ6HkbBwoctenxWaRdesdkGrsY5UGXArAy8SoWT1k+bngN8CB+nn4DxJ7oo55RLESqdG+csk3fjKOOddemePtDMnLCvquwPiuOJflbtPxOUimKIdbsU\/WOTnmEE41Y8RpVya4fnf5sd0EjOZO\/LXyEysErDr9sH1zLlQ01kZk16s8NvlnqecNllWH3REMqWhYcYSmqOoleQWSX0f+moDB8chhUHMK5yOIXPc4gOH6IOzDhnt1aCzP43R5BSV+FGoI3s21KD5VzFeUfesyrT7V\/A5WcKXqiaH8HW6TtM9qrhNEdPnb8ZOfOzoCby25AZo4f4VPvc\/6v0dVO7E9IUM2VsubxA7tIekTAGPibUgy5E+YIQ9D+nloPRp3fpci2PPP6Ydg0UVJe480Rn2s9oWiLmK2oA00GSndUMGx3X0TXv9LMO6JnxprP43XWIRsFZkR7yehT21DWfVPvn9\/zG8CZ5FjwVrSMX1GRNvCqa75lmVduZ3t9fim7RSr7\/CJIu8ueaH\/47oZ0b6EQELE\/EkGe\/DrAgd6xVLnCDwHVFGoRz709zAwStuyKF0NZNLnyOUsc6d5jkcv4hP+eDQyX8JCjuf6OvKnOWOP4VsEV3q6V1RJn6n\/ghczs3ZhhVoJpW+PI3SxYZfJXhTSTC51zWbyuDRcB3w4iQyn3CNMbMIemLsgwHFypOEKClWTuh18\/6A9VWPMDffQwtfHk0a11jIno+6Ca4WMSZV8704t2tn22X84ATndRjiiWJYDFfvcLwCk2+myGw6oy5b+5LR6CGl2QTEIoWAwT1MxBH++6nnzBDYjF\/iPHjUVgU2RzlOLw7RreEvWwFGsqX6r9NqGA7GAqPDqkkyg+2YP0kZE4zThdzqMtiQ4ZNb1\/smFNXwcYW3\/9Gkh5Q\/RlSwCkE3hbMvS5TUF\/HsZxtzNN5DPoW0smHx8EUFFdyOaSQH+3y9aPQYCvlRQ1JbDDcTNMd5F+kYr87ZM5jPq3ArZY5DNWC9ZDHvIklVxkO7LqbqEHwSO\/hqw+JqYWySnMj5QwWBWAMsDUHNIsmnYHZKbu0Y1ODRS9CR6xD6FjMId5OYO3aKJAAKA21ft6U5hHNyTINEygUvPNdVe0Cg\/CuSePavieVaINn\/F6JSo8X2r1MiUISXUsvpYLdv5W2WnYPRnBQcfdqCm7hHsOQ4qxdQsmGY8y47UnlGN1EVgK3lGIrfz4F712byoZ8Unk9Mp5lU5SR9vAAF7mtQjXiGoTIcxsJibQvHBMvTh27A9dAaKRrpBjNvq1qdQ3SjfiHdgzgPgM+wdQw4lrmVpR8h2SST\/6pQNW2vlpomxiIM4qWSauiHCPx9Ey0pDam9yAUj8z9PS1pLcLUEqV+YFBGfN1VjurxiruRA8JqHZusMNfxVXnm+mUZCyP8\/5HdC9QhirCi1gYVn+OiVDw6VVnvfFFAQ7wUEHbOnBbUWiRsM5Nu8DnSRmV4iaQO\/7rmlrQHPMJ36O2gwBCsBoRnEB+E8W67WZ1URU\/rRiZUjaNVCq9SFL\/NMjpsCCAT6NysLLNi45qwEJgwlUC9UuHdDMpjKK+jdXo8d8gap+C6RW+sq+93+RLsaEU8DuFxbMUCqr2Qcht1of3buM+bNU7WZIhAua73pSV7uHqHoB5SwVDLctjeV5dRbg==","iv":"ed84b50afa7b7eea0f7acc50b59f09e2","s":"ac03a58ab391378e"}
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