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Helmut Lang exec: Contemporary fashion marketers must compete globally to survive

June 5, 2013

 

By Erin Shea

VIENNA, Austria – The CEO of Theory and Helmut Lang at the FT Business of Luxury Summit 2013 said that fashion brands must be alert to new competitors and think outside of their local market.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos