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Multichannel

Helmut Lang exec: Contemporary fashion marketers must compete globally to survive

June 5, 2013

 

By Erin Shea

VIENNA, Austria – The CEO of Theory and Helmut Lang at the FT Business of Luxury Summit 2013 said that fashion brands must be alert to new competitors and think outside of their local market.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Wearables, AI at forefront of 2025’s digital trends: IMG
  7. Michael Kors walks with influencers in new campaign tier
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