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May 20, 2025
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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