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Jan. 28, 2025
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. Can luxury stay luxurious in the age of authenticity?
  2. Richemont CFO nominated for Mytheresa board seat
  3. Tom Ford Beauty launches new fragrance
  4. Lexus, American eyewear company Revo launch eyewear capsule
  5. The future of successful luxury brand collaborations
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Off the Cuff: A Q&A with Assouline's Alex Assouline
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Luxury market growth slowed ‘considerably’ in 2024: McKinsey
  10. Burberry transforms customer experiences through digital innovation
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