Media/publishing
August 9, 2019
Hearst is experimenting with targeted print ads. Image credit: Elle
By Staff reports
Media group Hearst is going in a new direction with its targeted advertising by serving print campaigns based on what subscribers read online.
{"ct":"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","iv":"97e4c724a2fe0aa1b05896898cffbc9b","s":"8fec036f726edcb1"}
Share your thoughts. Click here