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Dec. 26, 2024
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Retail

HBC hires new CMO in wake of data breach

April 16, 2018

Ms. Harlam joins as the company is attempting to deal with its data breach problem. Image credit: Lord & Taylor

 

By Staff reports

Hudson’s Bay Company, owner of retailers Saks Fifth Avenue and Lord & Taylor, is taking its marketing in a new direction with the appointment of a new chief marketing officer.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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