Beauty
June 23, 2020
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Image credit: Shutterstock
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","iv":"607fd81c512da1ed7c538a05968a118c","s":"078fe59f3b1f9189"}
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