Beauty
June 23, 2020
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Image credit: Shutterstock
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","iv":"3d2f7c77049f11c3ecc3b2f3bf4692ff","s":"471dc56ef60b4603"}
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