Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
{"ct":"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","iv":"e7208a6230698a1355552f6b249e238c","s":"b3ecebeb235ee764"}
Share your thoughts. Click here