Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"31cdafcfbb8f4b2df870e39c56dfd3ab","s":"a7b422f2e4b1b2b7"}
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