Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"15d12aa807f4de5bc2502ff8ef42a62f","s":"bfbfeeb2a12e99ea"}
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