Commerce
December 2, 2010
By Peter Finocchiaro
A growing number of luxury brands and retailers have turned to email messaging as a tool for driving sales through significant discounts. Should they?
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","iv":"cb63bbd9e630b103ceecbf78334066d3","s":"9e87dc426cba729d"}
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