Commerce
December 2, 2010
By Peter Finocchiaro
A growing number of luxury brands and retailers have turned to email messaging as a tool for driving sales through significant discounts. Should they?
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","iv":"f0e79b128c0202ac5013b0cea76bb3b5","s":"a40dd7a13385a6bd"}
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