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Harry Winston appeals to consumer sentimentality with wedding invitation

April 5, 2016

Harry Winston's "Brilliantly in Love" campaign Harry Winston's "Brilliantly in Love" campaign

 

By Staff reports

Jeweler Harry Winston is painting a portrait of a wedding day from the couple’s perspective to show how its diamonds play an integral part in the demonstration of romantic commitment.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
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