Multichannel
July 31, 2013
By Jen King
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
{"ct":"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","iv":"50ff1f3da9d1a86bc0e991efbdcefd6e","s":"9514d9d00292c3b3"}
Share your thoughts. Click here