Multichannel
October 11, 2010
By Peter Finocchiaro
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
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LxDya4YpARwysHu+oEpRd7W0rheA1Gp3P56MITRFYceIhJ+9GNU3g622pPTFQmUFzACBIX3VvdcJ02UkJQmc2ONR+eQ4WjLhASJfOy6qGFf+xn6H1AIdyxoTb\/oRV1uLxwT6b9QueLbaLyr8EGBiZz8x7sy47R5tcnO13yERWTCJeA4aQ493V5H7c1lVVCcInOlLfFIZsH95guq1YqBdwJPnopCy7M0h3n06muik5FPCuR4q3XcDSms2pUuOsiCXOag6vPnfuyu9sZxJRp81w9ONlGAdRNZcfyhG4q1MidlpxCYB7JkOAUSXa92sBWZKTEKkqRzzeaFOWPTSyF4ZSs\/p6sc6TXgzToqYyjBlrrzyFFSE\/rvWrrNZOy8cs+hYAM3BdD8vKYgHwgiIDBj89RYm2ZSdKP7PnoHOLHz6Bk5wwKX82KvM81JKmS+9VemAP4Wo\/ifpEukZ3ZcKA+ntvcC5G3kJgZ\/GCRNdncQ5lr6dvLJ+17VmExGGqILx6LsmZE47ohMv21MUTj3LGIsvvoFP\/5d\/5IF9wXalKTrBBiatRHDQdO6os4ETIvKZCzVrT\/8kryvfeqGXXCqBU5WOleAft3Td\/ZZ4t6jrhSuJhNnpYNFfkiUkV7u1W4weBOu2LdmCjt8dBUasQC+x79UJ\/LIs+Pob4xAwVOXFrNXLQ5ub13yFpR6p4JHwfuyjgcD5GMb9QJllI0tIlF1qT7bHfHFyrjRafwfkmIPIGXctgfr2\/Dq3IOEKc\/hf9wJup1ivr\/SFoOA9IBzaNhMs4amxDKr8ckqN+sNXqj0IvSMwtewr6GCvS+shmGtESz\/H6ggSU1QDIhn1fnGluWLTVvwtTqQsNLhjfHD+mi6kH0t7UfK9Dr9F4t2Ykdjd3FRgARuRNgm9zJuBPwvrS2+9fepMmqXZTxDmrQuT0z9pzWPbuuGjL8Iz+dRBULNVaBa1qgtoWtLDA8S\/d6upMCE3rqYtX+y1zRPKyzrpyQk9Y1MRlj5vkZidNxRk2qc3n17ia6fYs4MDH8BHf90Ig9ueUwGC02+Mys9a\/qsyjON39V6boeux5cSBp1quieudYab2OVvaElDpP1JscprZFU4Dpna2aLhXgtuA71kQ19AgeH6Cr70NijpXczH02cjn5nHRRTJhboAya8CvyVnNUgKvL0ZNIGOfYChbi2hZCSPKTsmS0HDgUH\/2GW7Lg\/DU2R2\/kQRGjl0EYGxUKdxLc2lFEOdPueczncNhUoCgreOAchlYnDZgCXwAhBR3CjzzaIkPT4+X73Ei61dK5UksBNc\/2niLHJOkvpLYB\/dfYfWB8R0GCTkBNLnbUgdceLfW4hEvor\/csr7PfDDt36Uv0csF7meY8vqTl86LL+3Y+w9e2idpQMvWLXz2mnf3EspallrtOPcZfYpFvfMeX10g6M0hj2KDdiqh0qRW8sKSZBS25Zu8cEDzzQsUcxle4ozZZtzE2tn5uYHvUsMPOdTo\/jl46YROXojaTRf2fPSZVkJlIQCSCnWNSkQRlrxy11FOvwCTXb\/r3ICga1IfzOyrBaZ46c86kFbAUs2QoIBM7lfMzS0agHPGE8dRld+mIzHV9f42zOrmt7eSDb6s+9UHFqCXNCR26TRVQKMo6pIHTZ1gZ9ilVl9ShRkYCAWcDEJfmeSHKD1ZvJpY+kVpCV5JgxVzClyam3RKvElpWVYm3cYTUhiMSMFv1WiRuv6ycPMQI2dhX41+GsfVRI\/wjXMsVFgLnDR4sTxznxhHS3P6iwokQp1xnFxdzxhW9SSkWOzeu1j+TzoYYnTURMKZIgyhQKONeQTcJeYEzR0esTZoa9XVOLiG7bone7BwlQDqYSrIrgAdyDIXEsj77+ww+CeOxednuLWXO4ViFhDWl0kIV\/2OEpScC4XhIJ8+0+JOzGwzlzdz+wVArgsYQ1IfLi1UUx05QdyYh\/sG46G1xpbs8dPc3U2LdPjY6Qzi4DJtlqDONtKg03ZYMuke71gT6dYwDEEm2h3mFz1jtd6SLJ\/GVRFQcrVvpUkI1p4NlhWmSALDyTCP\/W5CsuduafLk\/K\/jA9Nrjkz2FPZrsidFrA0cZdTLYsgMFGfz51lVgM8P5OEQGBVppRqXTFgw7sTL2wcFNC9+J9ABRYvx8Er2IqXOXgtNIZaJ1F8beU+mEE+CEkjCL8lov9weXUDEupYrPcEZuXrkbQe4ZZxXj\/7CVeF+Ng6P+KYTiDjsHY4room+gNyxF79DRHsSwzzAAYlJFqFE2mltOfZhVoi0qbrpcmGcusmLUiM+N05q0B0JMBdSKMYt2SM50JGTjbGBsOpvmx4hDUpuASC1H8+5LokCzO5fEDjR7Ly0uBCkV27B3bmOIOI84rFtJV3Jgf1pMOSD+ziKvXJIsBpZtdJTEesHR1+ioC+AreQbQVC\/\/RK\/sIy50JRmXjvnanNgQRL0BpRw0E6+\/mnuqbRgW6LGapSpmlGfcc0NEuaM6P760B6gbJrrAmOYKkwHHqAcsvMQ5pjXTUQGhtRd7wbQcS0z7CS9s5hjfbvB60OUHDSgUV+pzM4crbhLb9rWsIA3uQLMbA5CcE90TnyPhcO75PamvTS5kCKJf5IRYSg9NuR90CbGJ2ThxZGjsl1x07I8EibM8MeqnfrgbHGT\/azYN9H33U5KdZVbRo5BGAU5u1vAgXn0D6BuNcxoTqEMhf9RGcfbFibfgoCgS4yIZKr4sbzxp8tVtMipZjSZXuOW4TT\/A8mHUO5UpExkvUlk0Ky4UvejKBGoE\/F8lyr6GytMcCHYOcuhae6VLPtBgqBCZW\/1mUUyg3oiU0mOXKiHAhiuQTsk0W\/xbcTmBxlUQHA0Kji7bMU\/DBwma7WJG3vrRwnkZ3YliggKEpGGsRH6NQDKMuYRxWaPkAVvU4dZ0axNRB7RXsQLFztl0VhjfwxWC6t26SYWHAZ1i7Msncw9ww9XzIn96QY2IXv0udob0qY2n5fRrDnpJH9p0g0aTSD4yf921HzlNUNtbXJdlX8SPGCdkz0EDPX30DNaHWyl9t968odaW8KKFENSbExDHEekMMlXPYPlkHUClEzGT6O2T\/9O0IiV+VjWsI6DINjr5W0EE5DdyOGzPu1+hJChvcU3zAR3Si4q2nXH07R0uTy9MGDaJFI142ZdrxIziw5WzLeENEypvJx5ZFr5aPKnZqx+83WXlkE\/Zd1n2XxDKC0uzTY3Ajcx\/LsTf\/NX0m5HYdHg2iq2HtzDIw8JnldypY5Gu1HbZN5HtpMJBqobgNdcrU6xMVVQPebMlDUyRSvitru+NMj\/cm+33wk49eG+E1deL5IA\/r6BmNu8vPmwL7vKcwXNWjpOTTyCReqEOm8ApQRpZDw3FzM24eqbnHAZNwkJwX69rhzPJtQ2ST2ADi5gdO76pJavukpabm1re15gaqJaNEn8\/cq7zu+BE6R2\/x4hXkOXjCRb+VlRYx4tJc3+VNyg7hrlLDf9RUF07u2lp2Gcuau\/ld6iN5BPI9vqtH6i4CqomsG1gJVxFIP3OJ3ji\/PiljA22FZSsJiaDGWtboGifjZSH5YtG2rFFnOIIdVgWjoqeRnU3N+fbB9Pk4mjkEG0teGIoGMVebIvzHUktb+uwDcGgpDIezs9HxkhDoWx2sBgIvXhuO1\/Iin4St5Ri1vs8CjkHpSglJuw\/r33p4Fx3FR0O7KPnz5ZxUWidmbq3XyB+nlzpfuvE4gW5HKLqcuZphbhq1qdQekNNcPomsgWsiCcLZShlWl\/srtsuUAjW1H\/bHb45bkvjwpkcacVj9ULpNNzzH+Z4rHVtxeDCSSmjuiiMv9nMHBrU\/0nyA5uUFmfHPBGCZx2+OV6YyZy+ZE1l4WYCNMwXarGkAQZKfZLqwFkmKM3F7xnwlxDKmMgBPPBENdTQZwPgYDkljdZjActxFLlMpiM4\/9lbq3fO5\/ss9WpNfJ5DPJIb1LOT5LuLAw45hdjqx\/+d+DHtI+WsOicBesTdvWidHrIHgl6lqWz+I0+bvQ3O672FBkEiJeCm1paNMY2pQT4IbP3Z8dZpX\/PWvvT62tkzFz7Sqms9as+E9HkrAd2lng477TYTQWeKiSbG08mIf0YK7XSOjrwt4MswZGnAbHTlO+4eslz9u9EEGTQV1GKOHwUCFFGac+CZ8J3XqyYsBUhmA10nvN7mfowR\/ak+2EupZWIC+FFrmBHtQOAh8oMqsa43OYJWzoczWHLOvN5qQhaZvchl0jiSZWR9ZdUG6jQfXzQfeAPGLYjhubdgRynQO\/2ucoLA0Wfj717IjVCvpQGs9rL800k0xMbSSiedC9XIDY7kXQY3DFQV\/QHQNcozCFtQPhHnjw1KOYYeNcx8zSSOgzW91LbLRBNGIcykZRsCKKvROqFMw4sim2z+lV4xKwA9f2AigBK3TcZOrnAIhlImAd5mTqAI4vOCbiFH+DSdDRnmsCeoUmyrXNJua04yuJR9TvrPBym\/8\/+y0vah1lNRcgfvRQ\/3y82SiUu8z8s+mGrLi5ZqkTo4KcBYcc6gAa6WDcAv13pyGTCYI5HRkr5zntXR78QCms79W068BwTTwMiSrh\/msXw3cxkBTfrXt0VQe8AS0hFAq6TaFweJaj2iuE0gblUp1xiAqhrmdAIlM7R6kJh1FLKTbcql8llxHwo48OLVY1GVD0WR+RXfoWPljC8WKlGF84tmPYM2SlSkwGJOwdXTHdSaebrqFtUPL+US9vsERYy1qMCLSBX5wudpRvB00I6S0CoFy94xPcNo6gkvm1eBafYzGOhXdtrDq4z9uKqjm7kbTwqit9s1HFK5iL+U+q3KDZDGiEAHTvXyxaSQOECuOJDZS1klwB8hHG3GcfTHhDTi+cTzattyQtQ06nRM41sP6LWkaGPPcHz7Bgp4aq7sSuqJ0wTormu3qTkd73O2KvkataNHyRDaT+ky4NOeJtpa2uYR4Ye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