Multichannel
October 11, 2010
By Peter Finocchiaro
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
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7xoL6K+DffHVEvSBrnDWLHi\/7toYXOjn\/uhjGBvC5ayoy80ZOW+cfztC5fFSIAE+yMpIQdmroE6\/0\/Lt5HF9182pEqQDCEoBLGy1mAvopnUdWicufAEc2ROkoIa0FZ+nWksKXNp80qiGd5MZ31Vkc4ECqfwir9IM1G1CW10JA9KtPfd1nWNNmIdy8Svg2\/s7ftSmlhWv\/MslIOFpsJAhRbXJLQjtgZfGaSnZ7D\/FUC2tZJmfrt2aFZO327obsomDcgWkPvm8pMmG1FcZFuoisVCoCVjC\/1hGQbFrW6lvULV2Y0YqoprvxPnzHKVo8SNubGdfOYT7VhtaLJe4qdvc\/mTlZK7lbOEgi0wZyQWZs1iqsi6s7vMQx2T9TMaUJWHRr+qkAXSTtWJPnJwBJMCugr2LGO7oLNY4u8AqO5BlE6i0ICVMUC5x2Q76S+qLaNPCWH4M8Pz5knrFMAzt0s+\/dATZXwurn53ahb93OR+Jlp4nxcck8iSG9L8OsDjQx7UqewbC9hUDfU0H5NkmoWRPc7lGQKYMl1xw80AgZonQWKWNjgJfltEsmT7LcGBF\/lfYz97l+A1WP4X51uQLHaMnKTuYvQfVr37jqi8sV\/fu6W8Yg1zqCDrkjJ2lDLNStB7Kc4TyvtpL3F0xxBoSXg+mWyTVbEUDQgQz0o2jgC3O\/4SWSBKapgjfTEDSkhb+A0hyti9qtJdxVqEW+vj2OAjCofwpKFIA\/ySD\/8abxgEIacUK+pSH\/ctNywhp\/R\/98xACgS3o88o9ZtzmmDZ7RRBtxlJLFRwJjIjRM+yhA+Ez3RsSa1kqAjd1UdZtLORN6iI5uRVGeKc4COMclQJHBcW770Se2x8SbWtKpDRa0RDhXuFSNHdMN+t0wPlb7VV4zcBKLGi\/6eyCrZT8i2sAWt+zj4sMT9Utg5KhJIRHAlbjTWqF5BCTTw2Ecii2qP35TwJII4OIEcVUH+NmmhuZEEaLvxwZ7HlZJC0x6bEET4QNW6Wdiuqw5UCe5aGq244Nrdk3x6inrGBZcxctYs08KM603xoKmlEhQGWiVh8k0CxvxnpJ7N9fnseYkFpCo1vBkL\/xqrC8hlq0s1YgQuc1tqRZ6EvigdvbN+lulMG\/q\/hv2dDko17hiBN8+GwpIyR7Y\/WpJVj3J7qaIdFymX\/Uh+ZElLnM406cUPEaEJ80801cpzFuC3JlvRxSX6O3LCN1TtVP9JsLf\/MsPmZX\/TGadqcsRA8lJB0ijkNZqeoQGf5voBmlkKbKM6zofcWyFlw2uQ02326gdtnhbWdfE85odwryMjbgmBeDnsSkeDnonTlCdd79j8ox9gWUgJ1xoIVXFYXDOcZff\/Ahz+8cXWEfcEjRnCpf71f5FRzHzaTTTU4HoE1S0QeVtxPCbxc+opCdbB5ixU5khsFxkPn5y66+NCTFtuPPTt3GiqcvH8dEcLFDfu5Llnwl7k2NjKN3Xe8YyMm7W414qbTBQcR3aKnoXFCTu0C7T81yC\/Yz2Deku2T8DYor7Vhymu97qrpF0DhSneEXJFWhzhN36HX+IKulHpDPVADp1FKioP8JNL06li9OQxL1p7sR1rWkLdMhd1PEtuKhKwxuykTX+bzucMNmZ98WBBy5Bn2CQZrolPT5sNy6wkYmsRbDz7iJ2cCoa0b1kIvmvNJhe0XGLL\/c5HZ3WDtU+OMAKL2\/0kyezA0p2CLzmA0SByGesegcoRRDeERc+nZARvpgmHlwUqHsxBOdTBApi0JkKHY2zUlhoXbblPJ90mC9n\/yavy2mgKidY6hJNOOn1APwFJcV0d19ExECQEzNey6mCQUw46GJKwttK8gN\/Scwb6dSxjegRJjhV9+Stok\/jsM3\/366g0udgnHpx3eEBgTm8itUDl4UZ+pLz6v0HStDc4J61Vpfn8iAXf7lcnAKffz6XW6Bpg+2XhrXeISLVdjmGS3h20IE4BhJZpsn7hGMgwS2tbvC+1h2HO1iqHd+P+g02fDP8EjVNQg7dkZUCTnwE\/4bh+XMim\/VpIw1HBgvftMFYuIuC2jPZbnpF1khtVUJDuqfsnlvkJgmWm+APuhwg4HnfxFkWW4AFAY1FwxnnT2x8gG4NkeN+IT5gmZjWguNgIVAPTwj9nk7wwJERw\/sWM\/ijotpERzHXH57gJhiA6Xq1OnwuDqucl71d0fj544Wf39DJHCN1u6dycJTTjc94ax5Wc+Fd8EZ2OLHOB2O8MI3vrnRaLSn6a67qX65u8mstInQEe4qHZZ3g5n42ku5XZl1aUU5CkWLxFYfml\/j5L7QoY+FY\/thT7c14kL\/\/lwm9wc5MwxdxGBNgVBUQAGQ2zZhJ59KDU7pmqqlJzymiFxkdY09WQQVbJSh4mykfRqgMugweK6R8gKE4Q3kbNDa4BOH4Kbb33QVqh9NNvKFfqMfImdwWn0dZfjCbGGfXVAXKh0iOoIyUwvRobKvi4ruw9\/LITqSSCzBhgjInaOYq5N6fDO2SYSl0ZupmHxJft5jXLhilpnARQeR82+1m1apuOROborhl9CekE06R30FHxM0JeBAqMhAyxzqrcbbn3jZPdecE8h91\/Nnx5XF\/4luuycMOnogHw8gDhvAHSvBJbpUL40NB8VoEpxDqXrdl6HVtBy2GBm7wPh5m3b6zR0RPiW0JQRDHSM8+VpQpn8rNxDUtxUJrtBaRGFTxSd4\/iMFrmeaGnhQC\/7108V3\/Rnx9evl0Q1d\/4JjcZIIiJgkUTqfEZNevCrmCuhYa8GI4n5aPsS1MPEKaRJiOPdWYN9y0QQ3qm9gRD9FEZiTN27RHMy25qe9kn790FvhjEAL60VNjL2AHguQzTsjjU9M74c3Fx\/6YO7ScsWschtOo6ZV5qbv8ftYqIgesRlUIbXgekkRDHSCaTHO+hLohf+3M74EBPV0xHAg2S6GgWrjsXjhhb58f068zGC7utMp3As30Hsp0\/CBKBYZLA7pYiBP2ov5ckS8TJNAc\/JscEpumZboShKlk35XjvTM3W3kGHtzqTLJtLTeqKjZWpddC0GKkVnzu7RxVI8158QYQmTmvjsBNeaRrioWnBLDOqQ6If0KWcZ7ag1Nl7Ac1pZEHvn2EYSnbiOqVaznLRKB43HIMKXxANAbKcU0ax7aBz7yy67j\/dZRnsDPlGOV6D4\/QSy97BDJmAPuKYUMmuDxU\/\/36L5yze2WJJ6cwy87Zpx\/AcsTA58a+6mXUHXNdGsN0fCJE+nyHwmVRCFbW31iWfWFivzhRhFEw3s3Iv+1eRUxE3RAy+1nwLcuSA1SEFafKSN2jJM3Qer\/2BzEE+e18h+uP+MEmiGBbmXFKv0gep5OeXXAXJ35UZlKzQXsmPKIuHzXN02JTvYqYhv6iGdyJXrutPmiUejx1ifAlTyuxEcIZakqVvuRZ2UPUcsKMLcdomCPR1oF7o3702JiRqlwazTs58DKKb5hpKGG2X7kh\/SDLoFTA7VQhmidkmba+pPTIkAAUtbAguK0Kyx0nMjLmeWhj5bdqQc1xdV4EPcHoBgA\/pMg4IOmGDijJ8ZNmv0wbEIS8\/7Acc7GJ9k9BONw0pEb0CYQxxAx1fvwNQtCzFh7MM3N8dZd1xvtq2pc2cpFCkMTe3KWRUTZ98jJVxwWItv3fE7VAYcTOAJv3S8nnOpFLhi5aEjnVlkKVYVVnOiJfOH7velBUmTX1+ZhJ6O04GIBD79e+Y1z3k9Qyka9LX36AVEMOvNTJ4ZozRquuCVCNpPy4F0fd9U1xOScQ0VYDpii9DpHdK3l\/taoF95ylfWqjCMdKEGxBqV7VeOloyye3h0TP4O3klxc8gENEzbYNvZVt1wo6eCFZfo+C5qka8irEs1d3Z7HMFUR6nagy8gu2VRKEhaDg1oWfZW37u2bFhvztMd6txjFGsoMjoCHZK6L9AIFBrZWi1+Jjjq9THQarA+fYAKvxvVnU6Jc0G\/8huMBPmyzYz9N\/YZsv1HMouWiAij5mYzFa8evw9WscR\/Ybd2C6YqIvqvq1owMKwJyMbbfR6j3pnq\/UECmgBAQXrRHHdp8TYxeKxxGIqaEo0ELx45Kk0\/a578lqt4PuZ0NzaWebcT3TTTk5PFzsm2liQ8YwqqTMERAhRHoMtRRe6tCqkac44zKIubdV1di5M1d1H5ivsEMuNkx80TfGFyaskpB3sH1eSUlVXhtFXHIwYAz11TRKCMmILzgDBXvF0+QC8vYlmQOabWJnsO0hAa3JE02lDiE0GyOms1Vkwro53GbkGmt5WoLETDRarJVFdDDy\/75XjhCihOp6uM5PSeIorrkoVQeYpGeGw9tXq6awa2kWaOMXZVEFIRkpGsSYFFbQsJvDG41HWB0KC3NoCZ6zVDZCH56puSzTYIH1Y\/9Y1ArLeXB13WmIHVbmtExe7N2gzm+uICbwO\/0LG1yEfFn4kY+pb2W57FVMDdEmKmecxSleaWGyteZYaT83YgjnAoDjiWZEOCzG4jAjiaOy9SmVawqOKJZbWaDwJSKSm6Goez3PahbYP1z1B0sopA\/u2TCkvhqgsnA9dLuft9RVLlc7d3EbpMlcT7VIUqq1LGHxJIhcvP9+\/d+0Da\/UmXyIgEWS53\/xoyDjfLaCSoUx0TW5SpIk\/QsM64EPZOn\/XFoL+DibjB4v5Bt2+DVmOkqSPI2AoOhits31SvwpDyETSj4xuSN1PAb3MshHUCPOJ7OqOqYQa6O1d4HShgIANDOa6HupzTVatSi9GDyXlRW7uOl8bWma6J6Q+XG7YprYTsye6ISLKQaEUE0gyrrVa4mHtwYtKK88EawOwCLvUTC1WpEmyo99Qy7ghvxysG2T5jqAfVcnEvWsKSbR1eGFbReKAtE4BSD\/VyyQOdFUS1ourfLp6PwK9a4VsUvoR\/VvhQm\/EJHfm8f1HtJI3Xn7ozq+jlkTHTdMm56it47WQ3leQl2\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