In-store
November 8, 2011
By Kayla Hutzler
London-based department store Harrods is offering luxury brands such as Michael Kors and Marc Jacobs a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options that were implemented as part of a multimillion dollar renovation.
{"ct":"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","iv":"3e964a3b9006e097e57774cff0a56e22","s":"76cd10f341aadb23"}
Share your thoughts. Click here