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Harrods goes all-digital for fragrance push

July 26, 2012

 

By Tricia Carr

London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
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  5. The Langham, Lucid Air bring custom house cars to NYC, LA
  6. Orient Express lends locomotive to 'Mission: Impossible' crew
  7. Global South climbing centimillionaire ranks: Henley & Partners
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  10. Marc Jacobs feeds music fandom ahead of fall 2025
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