Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Harrods bridges generational gap with youth-oriented in-store festival

July 20, 2012

 

London-based retailer Harrods is looking to target younger consumers and increase in-store transactions by creating a series of events that culminate in a fashion and music festival this weekend.

To read the entire article, please subscribe or