Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"5ef02c2a206959855c5c389debe0e08e","s":"0f5d38e7733a07d7"}
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