Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"28824879a095db611d481db4d9f0a96b","s":"73b56566dcb8ffbd"}
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