Marketing
January 14, 2021
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry
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","iv":"3e6a1909375ba3b6cd1ffe0a30e7e10f","s":"7f0faec6e0248752"}
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