Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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OABEsC17MqVPSyp1S6XBAQXq6957szxL2WSTi7tOkimZZthq9oLvZhR\/QdQEdswy6+aUAJAs6z8+NnTVmhdZTa9bG1FeYQtYCVJM7l0m2rZnl\/Cy2+x96NcxTN82uY+d3zzM2MTt\/4iVkhE3znwLLmPXIUlGHxTOdRcEI5q+PMCaBl57u0Rthg61usW\/yuie0vKlKrv0rAo9Mv+q33z6H85DU0DYlYPq3VBkcrfH1TDnySDnP9QjbfTDzlwYPryyXFkzy5JRBo\/nzOTHFJgsKmoNgwAvpjDTy7CuG7esUo01xoKRL\/bcZo2vQrlB9GkIBeTOsmgegr2pRubmcQSeNNWniZJNzy3QY6Sy639ZyNm2iGmtgvnneYRBgLRANBe5YG\/W6pZYImkTUoNPMu9JMRU7lET04YKQZhOijK0ggS98jEAC2bKZup1mppvYO\/\/b1kORnoc8SCht83XACiNkW2OvP5FJ7XEDxvHw3a0wHzpDHMm4k1dFQe88IA9bwlOczfZaDWXIMezrdeBPYTWgD0DdlR1BSJ9pmHBip44zRfZfGoRVenKbkhVjMTD3hFw8UYBrqvBpwQBrr9jYMQNN8TYJ43Qj4x0sVxPCvD8PyPycPipVbcv+Te3yEEYXJDaQ22fXG58xmqE+308+DdQT1KKKcfUawvyHkguZMG\/2lcUhbFCCSn+Fx0X7jjCrB6Zy0B3SOb8mGCEEUXYw5kaMbxbjvCi2dDenRG3gqkM2V\/+ARUh0zMYDHojliJwoJHvc3cF2SnFfoTDX6\/qMsS1\/K\/FprKogMge+Mem18mifJC+8e6wfJk\/6+Os6oZdZF8wBJy6m0YIj4OIZwz2pEYvlBkgCRmbrguvfUdts14Me1phrANOSno47g35FeQG3Cs9ew675P3Prdj27oy9axQ7SxYgmpneqDLYL7N0k\/QNRoNR8K8KYh68lwksaAFb930x0rJrMrpdCBUy80RendZkrMn798s61EQU3GwdNB\/m8OsjiHkaRQqCN2gSwAIngLO8SMRAJRIeEN+LqROIKZfIwTXBXXmHB8XNP3G+sTsj5qaTKlLnECjhHrvJPbEdA6UAqtlArpIyvmGnSaKVtCy7oGfTexU82BCHgpxueYoy41vw9G6ZbTprn25CrdlrqPGDZLUZU5793sENUAc5bLjzI01fiCKDebjro\/obJDN3ohSS1+8VTJaxb4gCVOeVSEMp8de5jCgUohtNDkftH15OrLhXrKstZmn4P7wid12H34xkajBueLaU18JgEB62b6j7M5+AnnKjvcw2JGMYYwCTiulr02B8HT2S\/Khbgpt4c\/NeDYcrYNYlP7U\/kLJN\/thsgT+385et9eEiLNRjr0P3zgo5Vd1XbCG0Dev6SMhAFR1u58qZFlpxyvDwRbNHtgUylESFTdljx\/bmpL9YTH+ZrgigrPZuNNfebzT9\/jWGa52snKiNZEE0EIIB5QF2qX+s7etONgqjzASKgJah\/weQMEFhbJd3EFhOTthgESFtmn+qmc5iQrL+D72k2yoQ\/Fz0i5eZyaHnIrtWDns8GPUlf7H\/BdXNSJcVzwZIhgAqWkGgGzhSP5QngKSiZT9jaTg2ZojNJW5Ii\/gDM4eQhiFRDDECKGs5X1NLibtArXLCG8yfN0ZmZiM0jVsJ1vtUL4pjHr0oalQdPi+sg5x7X9Hff0BpIXh9rboEedQwYRyrMfSxl08CZJMta35aFJbaZi+BwvNuFR77tE3XKQqf98EZvAy51CnaN3Xi+IgnRIa7zdTvHx5VdtVm9EzJ0FtR1XyEO6CpHLxO4YxKNBz1UUdIIvJoQZTVQZ0JG9sm\/LijhKOSF6a19MnLql4pNJyI1tu0khGH5sq+FQb6ypPrqS\/8XREv36Ib0ohLSLeFDVx1kOTI2Lm1dMVK4oAWpTMIdsWOxLNjdCB\/gZIGZn6ypER1jNA3VP3fonGP\/CP4nh5\/JRV\/FoIUwmuIFJ06zIJLsTHpf4BCGJd1uQBqx3QjBGinogfI0GtjAIuj4hDz\/keJN1t0S92kF45HgKP\/5vPqtxV92sAi4gvEOX0yGLrx8meBVtxuXmOskL8ajh+NFLG\/izmX2oLN+9T1tQgeRAzYXjao8GI29oxa65th7jJT5gJptyr6Mr0XFrtAGKP7lgtD5rN0ZLBsKoCUFe+XOHFuRMbETXszXD24uYvEidubdzesUd58jzaDLExu1SYUh1HBYILyvAJIPVAWZGMQ4ny1XfhaFp8wjKYWEVlO9v0t6VpRrEVMDgxVLIPZaH+2h13FGnOa2B+ELN+O83q+AiXRzenKvFvQTknZKIKkEpozYfwYeUXa62OxXrVM1KDydB5Jh7GEjdOYv9mWHReGySgHyMQK8vCH0LUiL1vinOcIJTNhbHeVdUM2jusWlLyPuZ6yLQjwaNkEGm4u3Exj1Xj7cgOqw4AY5twLxo8WwwL1ksPyJhjx7xHMPnz+yY6mFi5Ra\/rUQQRZpBg9VsfSgmHKzj\/Q\/FekHHLYctOxMnmMVCqsNoRyoOwCG5MidxGeFC+U3\/mF7e9fgAFCbiqiU5rQXtfjUB9pseEnk0TJz5bfvZvigrt3z0QUc\/KDbwDJ6e51cT85J\/1mJ3W2iTF1SFU\/Irfv6uL6r1TROZ+\/hHyGIWRSYZ+lZe5F2SkepVuq0E6n54zjHZ7tVZZrpiU8\/XCZGVgn8G87nC\/JPPq1CNUS0LgzMtI9EKJz7dW5ik1IUaA0UnJRfSP\/X0JoJv5AlmiQ\/HLEsbsq\/Q3LO47V8FWf4VKt6duklwgHdGUew8TDPBY2+u9c48+3W66VZhncEgzH0Tz0SKcW6Rr6Y7LSdy0jxn+nmGUMb+VSJBKJGz40nNFg+Tr1tVGlN1REk8z\/ev0KFr2o\/EuUFaOYLeDmv8GPXRvi6qb6jvTfobieZRgv5sBG3QBzLdg6QNCORkhDytFTp8wT5SBsWHbXUoOrnRH5Cwi6j4nic6ZER0l0vCjF5BR8zoGwJDIii9HI3PGsAg55ZwmKVJNF1S\/PkZo9IindmUdMLnP58LKePSj6bAkXLgpL0rUy7eORqBuTOpzWj8etom42nAOAIFadxnmwCrHHeVc6mtg5twTyauI+6WbCooacPJySiRWoW4OjiaYUgEziH+AVjsZpw2kAqeFdkLsz3m+ymyH3CIW3qudPp7c43h8+pBIEWAwiLPh7MZ35\/SZUUrSYG2XEM1mmELnjf4GN5nlAIimmTRX4vGrarr3Soe6PkczXMGOmngyeYY0In6vsBoVrjS3KHa+zPf0w0EmFQoJ2dAfL8PxUYlQ5BmKa\/tRXph1GH5ipagVpSGCti+BY1fuwD69PzMnWllZNLLsYW8yW9GR1J2pZhl\/QtT5gbth26S5zZFgPbiL4banmuZ+rNY5jAqRgtqszENW6uJVSeh0h255padALFVGJ3\/zFl4Qt0Cq2K1UoYDHPwAQL+8nE0EcRGwzgKGpFliYrsZ2BFLgAn5as5ucNeilzKn+OzidSWhT\/9DSVMo3YN5ZHrYc2Zx9LtLfmeVBnxyBLUIki0P+YuvkgCN1KeFjyRuR8F+Fri9AqDsVjoDA2FjM95fhf4uWRv6qI4cwD6jd5573dqPsgfpDwpkHl7pLkCu\/pmleTyoIPO\/YbjeVhXem7zQDM5u6DoK14sFHxjRIcP3zl25RlUb5RT0kY2cJSjfLlmKTvZhYwJFDBDS3J6Qymci2XgBo99RJE10AyPvb6+\/hMeFasg5U8sL0zVR7gwlZDby\/NDX9y1Rtx9CuQ\/ifRqPTggENdolgssxap2N9Yi89STc+qp93BMgynvpxFVKTQ+9IH6uq5zlQZZITlej0+RjzeKj\/U3rY0Jy0FX02QiInGEYvRrXLsBd\/aX185LNNBKfquNznINvIvIsIt\/+dgNrgcFG\/1QNmR3hY6qTaGDJTb9P77dwkNY4lbo8BRHxRRjyFc\/LmC713iYXVpjD48J4WM3iN8EJQjd7BzntapcoebOIws\/LEmKa7AP2z59Vad\/Wp6H9S6OBYotnT1Du6YwYwtLxPlj5D+1LZUOneA1JQaiuLZ\/5kx29a25pAvYFVH2FM0BB1qys7bBrMPsbGYpx8FSXOXL\/Wt86fh2byYyv0jrwV2Syqzz14fzY2fXdpBc2Qe7ZPAWUjQ+vJWfYs7lDGtWnWs9jKfvxu27UFKT1zNxZ2XQ+JWg36ojDwsE83SL31zaEg1bWXL8Dn3Npba6iL1plCkpzBI2HUHvtwx8lP42P3IjnyLstrm53A8pVDoMYlTC74rFaSZVbePu5FYCIdscC02SE+yqoSrU0Gkzd\/5LOGBIKt9v3Qd8N5CtQDM6ygWYwjS8kt8jyEvl0Aben726j8uFmMEdkJ9DT+vyIwwe00LLLHNX67v1HU8p9wZ0ug6AN3LeYYwaVGynUp57ggvrbLUM\/B17+qAsW0\/ctxMWr18MfzOt+9ZB9eLwucU5MQ9KTt\/VrFXnjuPcqftfI7NiZQimM4s6kFD7cCKoyQKbSc8C+na9I\/kqJPzHHvB79Zp5xN4JS9l3xWqWQyPdU2I\/l2UhvGU+9IiU5oc34NnzSaHrraeODmFrcNM1wCZnJmA9qb5EeA0oVYt0hjXO9sTNpGzP1+nXxZBxTVYL1SqGberAzDpsG3Q70RI7U8uVv8\/PWkHfiQ9TyhHRsHNkD\/hpf+kR+rKUajWjAykiaO9zEuMDsVKtLTFWCU9qxRZ7yXn83dzr0RZgj8a1kBBvdTuKL\/Fo9qXqtXpceZO7jAcAom5bwqXkUV5s\/EJH8KA7xRi8IgBqKQn7FB2LwPJ7g5VbswOgaVVK0E6\/U57wm3RV1YdP\/FmYTp\/tennPRaGIGQ==","iv":"a5114b18a387b06282f06d32f9ad48a1","s":"a99784a8312ad80b"}
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