Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"7c971028177758823124a93a1b15b854","s":"a10d7c612c29098d"}
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