Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"938cfaa2472b9a613bae862356626a13","s":"7e3de2ef2bb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