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June 1, 2025
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Fragrance and personal care

Guerlain welcomes California superbloom with rainbow fragrance

March 15, 2024

Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain

 

By Emily Iris Degn

As a rare phenomenon is potentially emerging in the desert, French beauty brand Guerlain is celebrating the occasion with a fresh scent.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Maserati revives racetrack driving experience
  3. Maria Grazia Chiuri leaves Dior
  4. Blancpain opens new US flagship
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Versace recruits American actor Channing Tatum for Eros campaign
  7. Stella McCartney advertises action in eco-conscious campaign
  8. Louis Vuitton announces debut beauty line
  9. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  10. Can luxury brands bridge gap between ecommerce and brand experience?
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