Internet
April 22, 2014
Guerlain's La Petite Robe Noire cartoon
By Jen King
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
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","iv":"26d45f50e33f73999a9672d2df5ba919","s":"48adbe2d26dba848"}
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