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March 26, 2025
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Fragrance and personal care

Guerlain blends heritage, innovation in immersive mobile activation

February 23, 2022

Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna

 

By Sarah Ramirez

French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. The future of successful luxury brand collaborations
  3. Breitling spotlights Top Time with actor Austin Butler
  4. Moynat, Saks present M Collection pop-up series
  5. Chanel unveils new handbag campaign starring Jennie Kim
  6. How culturally-aware influencer trips can successfully launch luxury products
  7. Bulgari reopens Via Montenapoleone flagship in Milan
  8. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  9. Printemps opens first US store in New York City
  10. Zalando launches partnership with Diane von Furstenberg
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Luxury Unfiltered: How Italian luxury is regaining the lead
BMW Group, London Symphony Orchestra continue partnership with open-air concert
Moynat, Saks present M Collection pop-up series