Fragrance and personal care
February 23, 2022
Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna
By Sarah Ramirez
French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.
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","iv":"491f2c901ac475ab165c7d47e1d72d42","s":"c65e6e4d5e100040"}
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