Luxury Daily
The authority in luxury news.
Nov. 19, 2024
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Luxury brands losing ground with younger audiences: Bain
  4. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Vestiaire Collective partners with influencers to combat fast fashion
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Guerlain fuses heritage with current campaigns on new Tumblr

January 24, 2014

 

By Jen King

France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Luxury brands losing ground with younger audiences: Bain
  4. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Vestiaire Collective partners with influencers to combat fast fashion
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Follow @LuxuryDaily for the latest in luxury news

Trinity Investments acquires The Standard, London
Christofle spotlights two centuries of innovation at Paris’ Musée des Arts Décoratifs
Kering launches Generation Award X Jewelry to support sustainable design