Fragrance and personal care
March 3, 2022
The natural world stars in Guerlain’s newest campaign for the Aqua Allegoria collection. Image credit: Guerlain
By Nora Howe
French beauty brand Guerlain is expressing its full commitment toward sustainability in an ode to nature with its new organic, eco-friendly fragrance and campaign — an ode to nature.
{"ct":"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","iv":"4bf9655d1178513e541df734212f1136","s":"75a7685f0b9100f9"}
Share your thoughts. Click here