Fragrance and personal care
November 5, 2019
Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain
By Staff reports
LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.
{"ct":"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","iv":"b7511cd2b278e96f42522c0e1ba9c962","s":"6d20e5f54f19ffc7"}
Share your thoughts. Click here