Fragrance and personal care
November 5, 2019
Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain
By Staff reports
LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.
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