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Fragrance and personal care

Guerlain, adding store tech, debuts new Mindscent fragrance finder for perfect perfume match

November 5, 2019

Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain

 

By Staff reports

LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.

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  1. Roche Bobois furnishes boutique resort in Turks and Caicos
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  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
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  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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