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Fragrance and personal care

Gucci’s visual representation of fragrance hopes to shatter society norms

September 6, 2016

The new Gucci Guilty ad campaign featuring Jared Leto The new Gucci Guilty ad campaign featuring Jared Leto

 

By Brielle Jaekel

Italian fashion label Gucci’s creative director is continuing to leave his mark with the house's latest fragrance ad that blends the brand’s essence with edgy content and a celebrity presence.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  4. With ‘Worn for Generations,’ Belstaff embraces close bonds
  5. JLR reports flattened annual revenues, high profits
  6. United Airlines reveals new international business class suites
  7. Positive Luxury launches supplier recognition program
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Richard Mille opens largest US storefront in Dallas
  10. Bugatti opens design center in Berlin
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