Marketing
March 20, 2019
Gucci is one of the most influential brands in digital media. Image credit: Gucci
By Sarah Ramirez
Online searches for designer fashions have grown 46 percent over the last four years in the United Kingdom, as digital inquiries become a stronger indicator of brand value.
{"ct":"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","iv":"b3045f668ad2071d77640ae43f90a33f","s":"7631f3a7a7f104da"}
Share your thoughts. Click here