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Dec. 26, 2024
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Apparel and accessories

Gucci taps into revolutionary spirit for protest-centric campaign

February 13, 2018

Gucci's campaign is meant to evoke the spirit of upheaval and social unrest that began with student protests at Sorbonne University in 1968. Image credit: Gucci

 

By Danny Parisi

Italian fashion label Gucci’s latest advertising campaign takes customers not just to another place in the world, but to another point in time.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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