Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"1ea833adb56c446b6fb9137535b42e6e","s":"c2e07928716ce12e"}
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