Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"8ca3c37d3d85c4a9b88f3c2e380e41a1","s":"ea415109a0df640e"}
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