Advertising
September 20, 2013
By Jen King
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection in order to appeal to a wider audience of consumers.
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","iv":"c353eb6b0b6efa6ee83d2f7a6dd74687","s":"0e70439fa26c51cc"}
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