Advertising
September 20, 2013
By Jen King
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection in order to appeal to a wider audience of consumers.
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FDivstbkqFt9mVZIS6kbZ6AATccGP1GvnF28n9Fm2ngxD6MD2FopTsOSFmgwg2tTXHxCgtzCkcUB45WB\/HFRf+SGEL5x6nait43FIfp3FI96UlJmixSDh7OlGTAIOJ+RZZN7d320otVTIdTS2e1YIvecDlM+ppl0Nuz9T+1S8kWx0yJGLtDrczo6dz1f4RpeTJrT\/MY64TYP1+N726WrDwmM5A2r8Vs7p2rVJJT5DZOB5la2x5Jur8whI5PtjgdyI9GbtHTrvC69rOr+qRmrri2BvaOWfBh9oqiYONYgCUXZSjjcAfZRzMOW9F1Ein02VFFLUkVLQ\/uUd6RmrgmurWlmd\/KPrbRiinnVBTqp7wzbLM5O5\/6oSeUxjvTevCeUtMGTwQspXzv2GoKcbDvZGXF\/qAPnOBccZpnmOSmEI\/fdhrKMYUzZP1VIQ1Qd+qKBkalNenbC7P4Sz4J1UaSc2aZsuz\/2f35x8LtMGZS7TqBIlsmNhzFxxAED2lOvaybjhvMUWI8GfknLPM9hl0bJk7oCCB29KOKSQTGrClUB08TubaouneBbAp2Qzzl3aoxc7DFBNAbO7v11c4RH6yTE9bXTHq3OY8BsejobtB0Rek1PC7kg6NCwSh1z0gwUy\/28KEJlOG2gXxP2aOqcr60qHg0ZWP7kbF3M2ozGNHtT4l5+b5FVPXn0FU50wAn3hNeDWp3lrxz3BMD2meHRJQCeSaCV8gwWuSg8RYyOpzXrI2TSDKL9HpiIb8ZOEkXgxrmMxvDMvNwIFQqE7X5lMnchviNtvMMrytinoWWeO7gpDe7\/wUTUnHGCCiRstkkQrjUPTmZQsdHcsbwJn66aDUnhjTS+koy4kJmc3KChGDv640dYy\/ODDmjGiVhDmpHKRQBdPdP4RsSYP8L8KFtktYg+BOmOUWZe\/euZXAVu4LiLJzOIg5fRIeMRaBwy8nkkKaISPX9uwHGwvI65KwH4To9F+AW3aac0lRTLWQQ8bLRP3drc2xVUPSXj3JRLHjMwrjXEiF75bwbs\/dP4fzRZDZxEoljn+Eg0JGdPqvrk3bvFyBa8MHqI63IS5WIFdinGNfaVszDh1iRC2zCwCxoX6HO02MWVWd97gXOhxcZEP6AKH0Q7V\/tYtgCYtOOOI\/qkyG3qsSY20b7qxfKFEdJQy4RTQcDiWqn4Y37vn33qUgfWkcFw0rUxy3aSBhBdc2IrIdeM1USCb1Qxiasaw+8x72EoMks379II7X+X9P3HisbTbwZONdi0apx\/DSK6bBJKx1i3F8RNk7MmCNW2n6KkwB4pLvmM7wjla03KTy37dn\/d7wlHFLzZHbYpjbkZPAC7LteY1hmejXl92NeWOo\/halgNAmVkHs8Budpn5yVpsfZ2vKk\/BJOe7E42mVqGwfYjszucy43GhHOJATUs+pJmII8GezEu24R+8bSPSUVliXxKFIaodowbKjW+bZPY4Ki7k5x8jHcwIgi1NxrA8MPH6JfcgnfvwYD71E\/lNazb69pxP3Ope1ofvZq85pe5icdCTtLHh9at0kBxE9Nq0bQ5wMlISrJ1QsY68+48vFgVuiPBu8t5eJV+KoiSJWO2NC10QmIVmC2qyHv09VrdDL2e\/PfDPjXx7tLpvynqiS1gCpcYWt1mBiMjVxodB1fr\/xmVyGGh9iEhMG01FLe48EgWvbJ5ccyE5qrjArbQb16UVOBPTNw+cz53GhhgqNnVzre4CC5aneTYqZcMv9N0nXHzPOodwdO3sj7qT8l0GROEMSgb4+l\/Vm2B2wSx9qHbIeUIRWHl1t\/7RWhKPjJZpONkuy\/GVZorG\/pqUyQzP7\/HgKZ4BRjoJBFaD1OpzHCFATqv+H0tLxV+yiQZbOQjPqaBWW76KmeOejstD8uJL7Au9A8ETApJ14D1yWzkAxcmGFlOHhhN9aaTK60dDSRKEg5nrwHLq\/F4jPqxx2cRFbaM1M5WOuzCUDnF86sRhnsySt4yJnS9+kG+XDSGaHqogg+JZdze8GYfyie5HU1\/BzReb1AXZhPeycYXYcM\/R082d2XLxNnUG83aBJbb64UCY7wYvGvU5GaTCYyyRb2B+Vi3CvbfZWMukI\/YXJN6i8Iz3WSOJi65SwfjlPMt6b2hWtYSbyoNZADYXJl2WhDhmB5k2e6CGL95vmxiozPiQaPzd0Jsd06qaF7wxrQU8QzG+P95Z1qAouN8Z5JTG0vBNggMej2MFDrVvYWthy0q7ump22LvM0pL7xVP1Kj5YvLxTR8575aNl6IuV6oU1WGh\/ghnW0VNVqaCGq1N0oy9\/pN3ZwksNl3IPBGEaYRIs9zvFn+QaRK5F6+rTSe09XpZwwytS2o4YMXC+zaXH3rdUj5R\/uaSvI+pAmW0wadJm8zH6CxVpFJFQWUIZi9FL2CX5K07eZLPBOgySXAWNqWXdQX+MU2c5V7f0hxJzDfhr7kg0DzsBGrOQaD+mSmU5tpAyq6NZrsBLl\/OI8fMr6RKYaVPXVEZ6RYM\/brcdTeklN+PXC+MyrvrtWgySoCROPuMSENGmKyFmHCGMbDGWjJKWb0BvBCtX2QEB6fRuJkh2uMid5M+6sVSaWSrfXUaZg4wtidsCj6V9as2mtxavZtnZLxDetnyxaYlTvuKJNR\/Ynn7N5VxA+UXQ+KBrctnTVsn6kU4RQ1xkLIJ84somx83q9cgJgcu9eeTCNVhRq6MoPWcpTKD2L5rUaDkjtcm90RMQJlHbtbW+1RdFjd6xolnsQqtaJCmrowO7vOJMj70qL3pHa9I\/M+Kkixkoct4d9\/yWrt1iDeTkHQoCGVnNnCyl6lhS9fr90xlFw2ou0DVJMOHYpFk3zk2XEPSXROkgrb73XGhLwYo1kPtTrzsCTb7nkxlgYJAQkMYnFUH+mm4jJ54Agi3xszeDBsPSZSReOQlqW+J1QtoJn1q5ckh7a9MqBxvQ+sxgRf727N0\/271Zy09RriYz2nukumL47W6CNJv4Ksg6rs53bmbtAhfvjX5PuTPbzg9eifvQ\/xCmOkYtf+bc8GbCVwNY7JVdrG+a8SvNIfjhIU1EtsO0pOyzZFUU9OLVGb1mCCjIWYLP\/IoZPA++RuK1XP1j6RhJKGYR6iYWgUeCwFjOagwm4aeb3SThvDpaobVYBPI9x922TNEo8c1zfOUQ4HvevMNr40AhMhD9ZD6OBKLCJ1KPEatukYgxbppgW4KZFmrht2p5mDgls+SuzGmlcpG34YR9hZ4fvPrCnTmMrXGdsTncZhzfGg8xQN+VzNHttctkRn629BpUeeCXuG61cOZVJLB1qlkG0qGE+sUT1\/wL6mVvtMvlrUXsqrusOsYIZ4gKXEvH+zxONdLyr8vthLzLff+UkcHuEUKqNkihTLzoiOlx+Z59xF7N3O1pLYbpmmuKVsY47HtwLO6VNgwpKJDTzETJvPQ4C5GngWWoKnoOnPOLjzon+eUeCzm4YvS7\/mcCKEEPf\/goLbmekUntQGUeLm8R8eABEeWASBEa7zoGuVOwFW\/vEuC15f\/1eZKlsQmFLYKEZrUTu0ScUrOz1Guk\/nA41rUE\/bGHO5biL\/GpDLSkItdoyX8OsT3Wf3fu3\/pgpte3B\/qogtSOk9gDktk1SWEAt7KhqV8W3kr7CpxsjYIh1MCRPLDcInNp867RJu6rv3d7cjW1HJfKlxe0EkUH8YbfrhBnBQ5Cz5FZ3VRDp9ckr6YdOlBFABrsDyxHiCGaCM0Bnju6\/bR1BWHWbFfMj0N8yeWdlkH3SIi0xlcMwPRCycU1yuFKp7+NMIBpYqLZ2rq9Gmpu1dxQGohHEjO1ROWKnlcuMZ8MbmTOVyv7VvUanK8jXe7EorH\/GQYodl0TCLBzFspFchDSrn8p69Pig8INYopzQva4AEWReTavBG2zUu+dhUbBO\/BAO2wF+IBAKA2EjjW36blsE9G8h8EXm1NTKHXsjt3+xLB2m3rD64+r7fEbypimd6PxsGzQEf+Zl3crUuG32ecAi\/vXACNQyVBjSdW2GcVjJw1fb+hHII1iaH3nuwpp2tICl7BXu\/d9LBI+45LpSv1+YKrskyqveiavWdD3pL7bzrtssfkItssSPmd+ZTqINV0oNVdhIzQ81kiwCHIFfTEbEoqud+xmD9mMKCigokUcS\/dVwkRxdrWlGfJR8ONF0gAi6\/YTH3H3gXpT\/MRp925YotPgn0D8rtMtCtx8VWGGDEyuJR7462SsNtKke1beHYhT7hKzaAM0UXii\/HIKaO4dtUWORpn7Se8KsYIVYHqQlrfTuDhZlDtwho+qlTw6owv22ROxStkMMykfH5MMF2gKOQZJjcWZGjkuiIo9cobHaRnwx6395nHqD41KSHLFC5KMzIVuuzGU7o1TGCbTMrM6WfTaKsf2vnKCgaq5wCVcKU8NNMzZGuRDsw67AmEczrtScxRWeR04i7CQYE1XIXdTuFC6ljqYFYHJoWzGc+f1b2Xq+whuhbVumTqzMHQ59xXH1UOrKiENJyYFRV3cWDzU1QhQrUXcgfMDY4F+PMGwErTC9KK\/xzqeQqCQalOFJsntkzzDe2oWvMLeNGvfJr623dM2MtacPSTySuEi0pZ23vAfVGqh5apGam3YA0EqwrpMa4Zo1kycfw73ecOOSa9yEOPb2bzktPn274IOKdR7JsdaXdKsSk7kn9p9pJr6+VoJkpzuGIO6yNVx8nXvNQ97W4rwHX5OxUiJGh8LDnWO7FasqUOgdYcOf5amMLGfqbFwLIbi73dnSDDG5qk6b1tt1vnG2Cr3XL+62UYv8QEbbARshHdMYS\/HVuC6la7oIHCEATmwcqyTQGn16x8PG+8ahx64AuIhEqszaE27cxN1GUWEPJ\/s9DWBZKhcox\/T0odNr79qOcDsFUIapjZnLxrmUqNJeAxCOPtwa\/+lWW8HCtCb2dcrN7F3Id0Fg6ef9wqz61rG3mZz0S3co+k8ieONa369O0tvKilV3EIrwjVZqENDgD5g\/2vJiAtl+Rurb3r3odNR+aaEbgydJfj0Q5I1yUqdfjsvP3BobQIgUwbFXV5wCMSE4uCbys056nZhXgfIfY+UIMqPXK9qEH2oov4NbC9T71hufGn3lOTpym0Bff+HR1bcvZJVqM2KFepstrm+GMib1LwTa3+2BV3DsM0KSsrHjiVd62qOJnynEtXNTI3Qg\/mZJ7cvRd3fqjNEWlKbVn4dcw5xpZ\/CexCr+G\/X3M52o2SXCrSvLZhmkl1X78jHZ06ncW1CLe3Rj0vV0IdF0SByhWGZOmsguJrxxYOJpBGD46zqbbbs8JraBQghTonEgtORU7\/yzr0VMTm4QgQnaB+AjrB2LKT8N3gqD\/3t2J0Y8zPs2XbywYxRNjsjf8IpTLjanKkPShIVwkD4\/t7QIH5nPlXoqEo1pjCBblshHlwe\/Wozqi4QuxpV7rXQmSPoF+1sMOLgTwy5xcjkXvDVznpGLzRaXhkz9XpU+0nmt8ITqPOuPzyJQvegSid6b029y4WSIslGA1w4aOhUBjW9sTFRKRSy\/5hqYg6jtpz5JkKeFXZaRNrsOwFGStrC6\/hnXceN8eE0eM+URNulTETd+U\/YQt3HXgVSLb+qtX+ZL7fI63vtsm6gFfkaPxi+Hfi\/5yEBDdaQYQxqFMurjOrBp29YghBycopBtzYhjzuxncTOrVG5p0Ll9PudqNsA0XPYjAQUrvsagGQZS+wGSIAcfc31J47+w+AiCqTk63fK3JvfIviZ0C4iXkM+cs1PhYgqrWOcPGWkbFNk8XEJ0g8wg+lt7YasaZKZnwRL9h\/P","iv":"9a5839e5da4161f3ec787eeac99502d4","s":"ba0721360c8e4aad"}
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