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Dec. 23, 2024
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Apparel and accessories

Gucci taps Chinese supermodel Liu Wen for ‘Bamboo 1947’ campaign

April 17, 2023

The brand is highlighting the place that the purse holds in women's lives with the help of Ms. Wen. Image courtesy of Gucci The campaign nods to the year of the first Gucci Bamboo Bag's release. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci is dedicating the brand's newest advertising slot to an archival creation.

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
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