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Research

Gucci, Ralph Lauren are 2014 digital geniuses: L2

December 16, 2014

Gucci campaign image for its Jackie bag featuring Kate Moss Gucci campaign image for its Jackie bag featuring Kate Moss

 

While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.

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