Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"595d9e766f1607be1297ace81c026dc9","s":"2af04d5cbdada3e5"}