Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"ea1fa62196ff78c1e6214d46cf2dffee","s":"40f1392f6b991cd7"}