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Dec. 23, 2024
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Apparel and accessories

Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?

December 10, 2020

Fenty Launch May 2019 LVMH-owned Fenty launched in 2019. Image credit: Fenty

 

By Ellen Kelleher

Luxury brands including Gucci, Prada, Louis Vuitton and Moschino made their mark on pop culture in the 2010s, but may be losing some of their influence into the 2020s with the rise of streetwear and athleisure.

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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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