Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"cf2281b91dc06e80e9ad27eb067cb524","s":"f920b2eb9a6f0ce3"}
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