Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"bb25567751ceb0e64378c085676d45fe","s":"fcdcd011b4e0f8ea"}
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