Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"0366660b4fc805af474e5afd94d5b5ff","s":"d508c8640af36bc1"}
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