Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"9c5477a7799bad03ef4ac965abb18e42","s":"a3476b6bc0259fb1"}
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