Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
{"ct":"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","iv":"6ceb99c81cc6e69e7d80128e4a3e8e38","s":"a1f0d0f3ffc5403b"}
Share your thoughts. Click here