Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"60df92b4a5335166ec2d0619dcf99512","s":"e721c1874ffcb86a"}
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