Research
September 14, 2015
Gucci fall/winter 2015 campaign
By Sarah Jones
In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
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","iv":"388cc2294edddd1fa8780ae1689551e4","s":"b01ae4ac95e41d0b"}
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