Research
September 14, 2015
Gucci fall/winter 2015 campaign
By Sarah Jones
In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
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","iv":"36714dd6876f5184f61c3e99897b80e5","s":"20c75ad7ff012f86"}
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