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Gucci looks to boost fragrance sales with Chime for Change tie-in

May 9, 2014

Gucci's Made to Measure fragrance for Chime for Change Gucci's Made to Measure fragrance for Chime for Change

 

Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative.

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