Multichannel
April 17, 2012
By Tricia Carr
Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.
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Wwoi0KfqoSriKS3okdVw7QLmk7maTfNBzM5KTQYsTdcg04y1AXrGfk4rT2Dm1Uufz+5OUyNS6Z+C0tn9m+wHIhMd5Ie4X3oPCdXX94zUk0f14XXrHLeQYP4+djvRxh16WMBli6EmQqu5M22wh+VIlHZqgOReuyBi1GymXqjRmTlWh9jvT6hzvmHx85x7SKkGmCVYoF\/cp75IdvD0tDt4BC4bxjskzdEQiUIhgg6GD7x+CNakhX1UhNcgY32UsXKb4VQ8iXC\/ZszZctoLTMoTsTwtuq64YrHwoS4n3Ad0Dk2wpqrSCAd87xuzEQ+\/4+UxMgx2Z24SK45EswmRmnIT3\/fjCpc8blMtWH0gGYKkHRAt\/WqYWn\/V56rueTpEpAK0fOLuGvxDEu1hBMMv5Zj8Mj2qnOaCwuS2+I4HBMt8tyLYH0P4gb55XOUkdg6om3\/KDyvhxiAdPsihhXCdtNfsNseJnxm8QJ1oVngI5EhQF5R2EH3qeK2d3UughLm63YpIPJ22y79B+XcLLhACGbD12625DJzcnkQkVmYCCFN0xo7q9Mu7dVAeTbQPG13L29EQEuXEls\/jZIu3s2grFzOGug1R5hJw7EunPhqDnoydCHWZ4RKtf6Vm05ybSUL9NYv8DSXhvOnsZgrRmI13TYRZTC7pBzGotZZa\/A4OCpHJ2bcTb7JkhjRKDB7Q8+yGmJnSajPPFneBO50bTUl7GFSURSpvVGialMgR1cehK9eMyJ6KcA4yLxvVWpX6+wCLgR9Td34BXBQ7bBJBPZnUxEmta9l72IV7JK1aL2lAjVLpOtPVft0kISaNpbGx+wZUhmCbsbsv1l5+R+ZWWeJSO4H4il0U0s+IgI8hjt15ZETJtzH1V7QCu8f5kPhZaGzBvXaGR+xAdA38nzyr2\/FIt1hxmoV684ox\/d+QP99Ce3U3c3QiImEIpBqtywDOXXpfv4uIpvOAESINrKyyU5JYS6IVeW79bKtOR8UiE7uXN73h4ljnkCv5AKHa7uVL0tdDGw5r80ht8q7HOauMuvwicLklbE+LDS6F5gObre9QHBb\/HKD8tWHQk5u4PZs4LfN8tB9bdP+\/7JnYuqJ4rvVerP39Q32w+4l1l8kY4fHVINtPlbXdQA0j8t08cxAIfVl1PZvce984yyI0ZHnbnntBuXKtyzGu66Mc8ctXjlB3d+kzrc9TqSW50TMwn0BRCC8KdJuRus74GT83MSeoOVHEiHVoThsuaAtxXmdIdFgRX651QYDaVTouD+KS83lAexC3XUP\/iqGBuS0Rlfn+pfetK9HZJUWBQztskukY7YUsm5hBtz5JedtcaIQFUWlRiK3C7NTdDauPpAUNcVxOnRbpS6qUgrjwm\/YX5CvTX2HuQK1WW0+cdU0oGl3OTU5j\/7GfAm42xxdvpK748D5c1p9rTqT71Fxutt0YH6tDzTT5\/xR0noIy433\/gZ5ZsxsxzavIaqsAssPCD9ehN5Xn\/sC2ct1QS6RtA6Eu7TooPrcymiR+1QRW3sFM2tR2j6Wek9xNPabJsFa+7WnYDP9a3fkzwSIK5ZCYnz3ypHpaDyCoz6n5DDNoOwWYv+ASZv1QCnw9Ph5Rb6lSJhg5akWEOREfy5SwIZZcboEhCdFpFr66fUvm3HvKjna2CIZTOGd2cR50jiEVzoGsiKIWIiPAWE9yhZhEiE16OGiq5IuWX1\/b7+WiyFg7MS+EDa7pTI1WqggUA7NEk1mcSEseMXyQA2p7x\/aoiBCZGG4O3p457XeJPbfpnOVLdIqSDr0HFAj0UXHwiujpCk39xrI260aHtJZjcvzwBQPjSc5DA+WTx0H5z1iWycHMfJpZf638+Bnn\/7kQel3JIb147EC6r0B1ITVRiNOM02AAsM9kzdinpHa6ORGFv5pYr7vkYB2ZszyE8vhAi8iWXL2uA8tq8BY7i5nUfeegGj68z2l16A0tUypuwgOnytq0vfTKjKtl3jSZQNXwiIR897NFgWNW6YFF8xRXJ3f35Klm8hHXeS5TjwjTznF5WwaVtugfxF6HLsY\/Z0YpGRWl1hqojpaiN457VeOWG8NhC\/2rEtPxli9WLdnwAYAmGW2MASEJqlT9KVu\/PdAB0IDA0cDxGsFZ0k8uo2eZ\/yADUq+2ERHmYlGWLko+1GYChwYwClmd40gQHF8rEcfduB6i6e3zP+b\/OeuF+PFc7jRZyM5FNHF9aZt65tKB4\/C1xlk8IKccFyAkHf0DPGb2kSpdOGsAY4AGvfBtq8M7wuXLrAtF+7YV+DdSohXrbLenor2SZU3CQGHKU2kcQxauBfbDTy7dMlI83PguJCgx8bPYLcQ7lCylKkVjJSIX\/4N5SXu1ESx9kVyQLtA4eBbBzdR4IXfw67h8JpBEh5Wtyb+qpI\/mxUR2qtj2JpwUP+ccPSo55FDxshBJieaqB53PEZDRoqiUIbnapeh8+Kw4HaFfLefhatS7SolHjpnk4\/+bVD88F6o3QZua2tqZJHRIEqwIsL4L+8p1uth3mWh6SdLbSPiSZW23UjhgJTM9SdlPEmgamA3Ww+tuafYzjrJbSgC9udSGbMssMkEVQ9+d99X60oXDgITGydmpe1e3wPMgAzrh0ViV4gTSaPWw9Pl8pJ+joCd1l+pk9giuzTYJWeg03a627FEQsOeo3reRsfoYH+Iw07o5KRiMWhXNvVx0vtY5nfGOl\/H3H3Ihv6FeSVgo5yvw4IoyANPsgdJtLnFx\/lYxJ+9uPTe7JwJn0hXyfB\/n1qxR5pOGvQIuAx+pNjAoWu02HUUdGv1XHJi5R5\/l1cG0NCoZCiB91VXcFxCJCidZM+RKvZ42fA22xbKEWScwG\/5CBsB59Sq9xFMpXk0Kc7jaif6bYE+HlE0r\/o1sncL855KdQDrhpc9EGWAjIrrBALP82BrVqqeDoJv3TEiSMzpA+ynw0vD41TCAjS9P7IREBzjMj4fErh3kycjvvzqv7YBhfHMMFTT2rQqdDSIPZXSQUZRfK4Ft9WZEM4+SMLc\/q+OfWjVwzfwhpDSANuERPv2Thx8lFPQx81eoZSBnbnV4RV8CiLGXk1mZAmV3KUH7DFm0Eh9HsUKI2uuVFOdnMrvhbE7ahz+36uA1Bnn5x4Px42QqExKpdJYN0G5P3SLZHApsSQLopsuED5VPMB2MRtSpJbENhzO4e0ALfy5l\/DZBpOUUo5+yvwIaLn56pQlZLn\/KVBsSf0Iy1a\/1KX08Ow7HjGLDn41ofYgG\/sMYrey3YR3aFcUJTsVij+97\/85OYPa0GBcXi\/yKH7HBVPn6KcSlg9wloKedA3rVsaY+jrF5VcyCa2wryW3P10vtZ9XJ6OWIY1KRCcIkDLsGACz0WKSQY37nh8Z8\/bOpQzBiUsJo8kEZqJtHFdbDs503UhSncl+bS53IdkUtRPV7bNiWzfM3wvMbHOxWIPfw3pvjwXKvDuVNaoDAHNCbIJ048\/6lj+yk6wkovTGn3qQTGcMde7lO3DAm7RF3fu0sDDgOjqPynrm+mHkP5\/59qS\/f9vVsEg6RMdkaDMgLDocVWCJC624ssKoltod+hz8qFMBNTEV8oTQ8lyTCrSVKw9muJ4JrSqehkBnJLqS9hlyCP7aCO9ujZz\/+R4x6HJJPHMfqw7qTcfocD8\/3bR26nO9wBq1XbvPNm\/A8+F4R6vKd657iZMD2uC1CHEldyudyVjO9OAtS1L6MiNjaVzqb+xwzkwdiwlIWM2a7xVj10JmoME0t+aMuvR0KuZGbkCdVpc1Eh1VF\/KEailUYsEC5QR5s6OJVdg51RPE3CkZHtFHrWP6woCQjDGAKGeG1MFGv2uNEMGkVM5M\/94HVs8TqVnOkua6\/WAzI3BloVGD4BpT5qChg98Hfk2EjSP0YcSX1IikQm9I\/0drqsID94i6S9PFLdd\/ZQfWSsidkzCbVsfPNEc6cyvtEWjXu21oMjYFM0Ond\/0BL5eGFKHpTjfL0Jz6wkPfewTYOYHeiKfU2jhsIm94VmDcVPHJcBfZJ0AV2fiB72JEexHyc7ZDQwxYCcSQ08cv8Y50AW\/iOhYcKk4BM2bNWOJcODR1cILIcyazFT2WDibsUkxTzN7QPk\/0jctrhiIkKrohsYskFx9LAcvYTYY3CC4qFrgfV4\/SBlcVKFSQdrypv3a2LthD8tQXR\/Hr++jpGidwuwvCYElkQqfFW6qYFkiDIHqLsi8Xzd2tJl+kPwwgSjh5zknVeEAdLWyabznkIfnUn4ra5FCJr0dxvLS9betPhW4u8cSJrpHISjicA5147eYKuFGgyU7pSfT3sGQmOxBNA4+tVucPsxuQ4usxPl+BbFMCHu5t+uPtF+u4ckHmitUtXUUYf2e12WQEokf3KJHKtTVnKjugnouew7rU2j+yLdLqISFSW7iT2ao5J1nMLl9kNXssQeaFPY3UqX+7C39sHOEQSjysEsfqL5Z4VGO1BdrT4s3zjxoqHP5Evf9FuFMg1qzHwcwcKmJ8Nsjnl9mrdJ86PIdqQJ4c1TM\/Bn9KEf2m3jR93ihluDoDdkcD2cnpjLXyXy2P1cXaSA1hVy2o+ECpquaRq2ZpjreQ9Mmn3c7i4yrvcZ4SLFRz1iXKMsLcDCjuekcI\/G+0K2pUPOCw3rRQD+jt4HPISbh5g+9P3eyfgBrlvEQJWmCp3Ka7rJ4qrdV\/DzsjEUWEKMM61+U4ual8c5kxodIMjgIQlSKnZRtGEK0iRLb\/zqneMsUlxzsP9JsuvBKIFxHy57ScgBZa7vKl40U6CsDkZpnoH5P4+whr42WOSc+g0hpjifPDEJiJ5MAqcWF51Vhjh4oGrx4o8xPCoRymP6ipcS17pcO4A04Q4mO8hUXzlLhxx1rEXH6GsDLCsTSSy6KjCERo0D2LeJtEV7u8IwZzg6U4xw6mIZuqWVatAKyNSaoT68NRNAOzfzqFY7qtryIVy44TI7Xg07MgflxT\/qSb3XuNl8jnFwRYQZmRiLRwj1LyBiakJ3g5QUKf+7rT7DMIV0c66VX8OfqwpzvLX9PzKFT1dqmcyppFkUHBQXrP6UXk1ikKPpxOtELYv8psLA5IfJwJLww9LrRFpDDBOA3jA9DPUbuJohQvTZaoPSOZnW38m38u1uLDKM5VRgWwGCp5AKbQJlIZpxxuXaROKiO04OpkFTx1XpVkZri29rWpLP4wydL\/DyAq4y93CAWddMZhsC4jyMSqlKnMwNgeJKVmIfJe4AHb1Ii4x+ze2hLXb+Ix\/+9m+gxck7A9Cj0ry1WhS8whsDNGjslX8\/R4RVqtMC3DNKaVXdhrwgW5hOw\/djLA4O3zjA4X4npG4EtPkjJkyTsTQq\/vdic4nRiK94zMe27rQzLUlk4+qGoLl\/RFKIdkpYMVW50aJvCZxB95Wn+\/MJdmSm8azuP329w0edUU5Ci9N2vqGeisozBsY6cFQh5XJN7roXBKl\/G2FWhyrggq0sdO+v576CESAPCdJ1gRfVsEuAIrSaUv\/55YcfGL8woakHb28jYYqHaCXcAMftAq8GouOUtItVAEodF7kzl7CkVIdtrWeYXnZAme6qlJIz9THJZeUzrhg1o3HcuayNEdHFJmvg6J306ooBeYtos3i\/o+JfvkGy\/MDYVcNal4Q15eFwswVcfrwJjVCQZ65O\/xq7Y8J5Sdn15jipt+TIsWVGN7TvOve94fsMhVerPVLTZzLJreBCHRpxvzC3U0YpgKUk82gFrhSEuAGJ+WzfSivq3W3WMD0J9EZA+haqXU+1SDZa3eMvYwNRS3rQhUDAjgsp5kfXzHeSNnk9Kmr9JxdAdNBiypHvwB7Xqsp9ndODl0PLPk1CvrfzUEzaFR+4F6Ms5HE58dGGEVkQ4q8CvyuPYQecdLL9hiE2jiDsMS5uadTRKfhrfCiguv9\/pTqHhfkx5jIgVXURpXQDxuEuviogPJl+4Xkr6s9xU74XzYNyI\/13Ey3PV7nTNI0y+JegUeCd8CYJQSOeyNrouPh8b9+8vru1ac9Xc3UJwWIuEc9xzeNV77xPRcBpRX5fyHt5ZQHIfvYYE8sVeF96FALRQPBm0U5OH3W0lMGoUEvjee0MATr0BTjE86f15FSWp4yAOdwULoHOzMwLMVSYagedDJCBGw3S2r96ScTkNQjXVpFHoFpThG7GQzoz2BZHEenn36Z74PbTnLtgcs9BFhK3dKF2zFPuzYPZ9n+\/o\/Sf\/L1GPLic80ejaa8M8MixJqzoMHZSZbrEZ9nin6DudBjEQC1Ol4SGHREjP\/Jyi1KHGwnLp+0YQHcHhgVyLlgDjEVUTI9Z1HghZ5fAxuoJUu7bhIeZjTVGi4jNwtHGg1ULg5KKESY\/ewiLuniOtnlth8zi4WsrLu6CL7bNFaFpzfmOohwMQIXSXTokSVkRmnneJam81WKvbQsCa8IsWq2xyEO4jyWS\/ISnRo\/\/TuPNq0TQNT44tkdaXlPa16I\/8VbowGfKQJPFQTPM\/MVTnoeoERXNVWATXVCSFa4fgBf0bGX5d8jwPbvbFZceWv2cfbDnkZsZGT1\/K8m9ziuGK6sWhCswnr1ZRsJI6r2tz+N4bdUpEflHoVRzWfukQeS91NZYbAr5WCGgSJZny9mT5jUIqbok+KT8BpnMNVHUFItJh\/A1R2Ryd6vIqrR62DneVKD9k66ilH35bv73fuEGLT37LtZv\/V9Q7CCI+ejKzZx7J+chWPcL0DYjYPEYBdneX\/kRwADIOgdDkxycNdKsS2Dq6wQ86PhxWlbIqjc2K7B3YvaVgCQYRMv1LSkuVBHDUIscCzOgGcuUqjRTNFLMF7iGghXNgSZVu3JbWHSZKzyoAleuy+g+xyyJB8iOEYbfU\/emKMMaya16gF1iFlD6SkOSJ3ienmsm\/haTZFSHbPNaJNbHJbkuANxbtdlEAnmMbA0xiE03FERdWonAAe4fhE1+0cxd2vSdJ57h5r1tqwCpovvbUrI0o\/aCtI7JUzizaHGmETCMyzTuMSuhuwDQmidQcO1mWGzDKMOvKpFcd+6ThncmFuE9gY12vK4L4KV35+Ka2FKto\/NAS1MCKwRvFAfgPoSbr+4GYx\/STYqBAtDFNyFQbwfm39ZzyZTSdD+CdO29HA+tkltI8HHQOZo4BjURTzRMt0gmuUg1wbziPv2iJbuxENSTi61L+v9BvTpehd97fFsthyPj7aXaayG9kvDuRgIWhxO2LiJpT\/U0iL+Ah5K\/4QnbL5L1s09STWl\/vB8TOz0gXpksgBeIjAyeFnh4DQxT5tWpmVGuz\/jCaMZKl+q9hMZ+0gDX\/wZAJwTAA2DqaSPTZft9hIYwtiALQ0pr0x21kl6CG\/IZFt+3M0O7GniZOIWmIPFfPvQlfHObFAE+4P914OQ0C52\/2FPiM\/na3\/esgZXUhB5\/a9\/wmEBH5FEgsSd744veLr2Q5QZoEolONntLWDoZf4RpkJdaPZLqEyHAppBdv959VYrg0eEyjGCWoZ6+eEQlFhFYFryTBRHkGF\/vdi3LYS9fGrsB3JYs3jdcKoTTR5p\/vzXDH8i3AHzwyLeJV+9vAWtzuObFRyUVekdFP4uY33V4iFzgue8cR6PEbEHlWtyOR40Q\/N55uNmnzcHV\/g8L7KPHCziB5JxW7C3Z1d7n1CSmUZJrA1FGTmXIgqwJs0VJ2fY1G6ERfJn30N4waCDf6kwUju3B7lKLUbLvMBWv4YaarfLgBwhC9hyxriIEpDKZhlFAxk0TCC3LomtmEuFEAxMITIGpvij2ZpjvS3y\/LgT413YKrV\/+VWzPtMzHVXYe4+zSCMDFPMmczFjHJZ7a7dOaA\/AZvAFbvTUzKpy+1+39wZb+qC42KruZHqb0MRzv8xKO0SFqPEOem2ezCbqvwUpRPAq\/ZNrrEvLtY+F66jdPo9J4I2Y5nP7nkNsBRUM\/OM\/S6ngdgpyfgkLrE\/lFuKK+TafoPFEMZwvw9s+9xe4I3BjvOgQiKXBYu+CE4qal+yrPD5raN7PCnP2Ni+tioyG+lMGHpULabRhuw3yej7xYlxUNvUxeFRQVw\/U9wxu03+z1cfUTd+LPympzXp258B\/SJ+FCnaSNS+FPX1\/aCquxKt6retzcxy+NF1rzF5qLneAawj9bv64BCykcaXWAk3dmUoPzvsJEYJ37x2XY+gMqb7OmLMcrXR5IG1EkLselImcs1k2SDP6PhxvhpkNdPHSHqck8ypf84OttLFSsrQGVR4HezH42zppWRAziy2ySDIQOxWiadjqHkg0phyt9VMUPTFRdTIwSw9wJgc51OmFtivhOu3CG4QsZKi3OlqjJczP0e6MVMmgsuSqh58Jx38pS8HKCVWpn349SrhvV3qaAHu9ouzW\/jKdvd3NNAoIEsBlks+iJ+W0HdSeBUfsc0nQTSzTMGjznM0AzETOFLF5kOS9jGPeVTYC0wMrds3HDee12zlmlAV+qJ0ofG4FRcVY6RwPprnzr\/HltuzudH49n5r6JyMDLHjIPXdj\/c47TBRt0L+yNDFTD+AS6w0TYgk6Sd5DDaDTR+XIeB4CvYqhtJPUXZEe+V6zddvM1\/JhJfsjYRczcwHAFQlhbHdM\/pPSlguyuKevXXOKCcxepWs0VHvVBkLPCNBIcCl7RU9bXpMstX7vpQgjkCYdnXlLeGKqzRsi1BmMmAPCzkTal4G8t5W8snVDgzZQAtPNj3eMD6bp\/PF0mNbdPTFOdQoFVkxhq6Jg17ayua4aNSCb3uZ4svWQJXD04SF9Y5tYU\/2F\/J6vG8cN+LZkF4lFb\/n8nGpVo3lCfJJ1fx8p0g0Sl9zTMTwFgVjUYfa9BcPQTJmvaVxNytZdMlr5OT0AvxLxGLcVzlTpAp4ZmyfKBmsCfcgm6S8866Sx6\/\/zBgF9xv6U2HoFnZ8z1K3WTAni4Ijg0z2HEgXwlrdazjMuypJNNoRDiiDvvYRwMPNFQcId+5jsA6EFOB0oXGLTmKYw\/GD518vcWdXN40qZ7KjTM55UqLuDAo8OS2o2bSEhongKaHAZcETNM9s\/qgR5CjbFGNTPYgEg1VLzpfkV7p3D7FDQ8sdLespDVejBvcgD+bU8dNvcBxkgc+E4CIQ8G6JnmbsdaKiACHagNTiHbr7nvKOt40b4+zVVlMSxXjBEqN2MeSI+A3siSMu4FoSUQZFCBr5fEG8lyh7z1LeKyFL2chUDDIZfsE+omi3VPnXNWBclqI6\/VQslF8R2q5JF8AVMO4GaTKlPGOp75fUmE+hKP8Z+iOY43N1T02R\/FB7P\/VAFV7OpPL5+8E905kueOV2lCqA8FNT4C2FSMldEDGML0Nxw1xA+qqNIIFVM5tzYaECBnWA452\/8tc8UEWafyh46p3Ya0xGAahDveXmwJ7JVyeQfB1wKsBLIs0jC+Od4Vgb1c2uH9DZX7gAg7ikPja0yVqHcB5Ug2b0ppYAeMvSb4+kB6sG6klNVt0NPgAKxYZFCmS1jvisGr1LaMh4St7N\/yNV\/wRr1M52DPwtj1nf8MwGao+ZRY6nRMntVoai++NWnA76nPYtcwywUvIsalFGFUNP9sMtCC4tjBtqbPviAieiQLeae4XUcfDwTcz4bTAxW0vGyGd5+LHv24fBTtC3rXuNMkB1uQ\/IORdxR0yccq8WKDGEPn4Fz61xIluKLhuKZelxMgle8lvJCT2RV6qXLdzlgd6F+onmG3IJw6t\/3MhPe85O5rcNknqbB52c4pq13hN+v73aqp4nGlP+OEX5GuvgUWM4esa\/ID8ryo1vAkYtbUSZHfj7SDO+7wrrIDYz\/Z\/YJiCXssGDYFQGl3goLwJaZ3WFNvV4sd6B+y7ppmZh4tVbRFbI+pU4JVsedqhrrD\/e4Kb4Usbj\/eBCgHkCkmebY8v1DMu6tmRDkKvjQhHU\/AWNB1gnr8sXcy3keHYSqQU8Ti8qsJdP2F0zgdbv9zoL6wZo7eFtzvrZXJnOeW0YTMfwuTAbCOjKLIimj6OkKLR4czMNJv71sI8DErcNQ==","iv":"8e1a72e45952759563ded4f4d0b7aeb5","s":"2b1940687500037b"}
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