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Apparel and accessories

Gucci launches on Douyin in play to reach Chinese millennials and Gen Z

April 29, 2020

Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci

 

By Gemma A. Williams

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Louis Vuitton announces debut beauty line
  8. Aman welcomes warmer weather with ecotourism boost
  9. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  10. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
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