Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Gucci launches on Douyin in play to reach Chinese millennials and Gen Z

April 29, 2020

Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci

 

By Gemma A. Williams

To read the entire article, please subscribe or