Marketing
December 19, 2018
Gucci's spring summer campaign for 2018 features an interactive art gallery. Image credit: Gucci.
By Staff reports
Italian fashion label Gucci is Luxury Daily’s 2018 Digital Marketer of the Year for its ability to hold the short attention span of the current digital consumer.
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\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","iv":"9aeb9f5398acb923241287d29ab808db","s":"bebbe5837a60ac58"}
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