Italian fashion house Gucci is turning a social media trend high class and putting its brand in the epicenter in a campaign for its latest watch line.
Gucci has commissioned a line of its own memes, aligning its high fashion brand with common thoughts that consumers of all types can relate to. Gucci’s #TFWGucci campaign, which stands for “that feeling when…,” is a collection of images that feature Gucci products and imagery with text that will encourage users to share.
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","iv":"272eac60605cfeb5d7dc94a76fd4a864","s":"f39ba6d0f2f06e0b"}