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Apparel and accessories

Gucci innovates on the Internet with line of “couture memes”

March 20, 2017

 

By Brielle Jaekel

Gucci meme

Italian fashion house Gucci is turning a social media trend high class and putting its brand in the epicenter in a campaign for its latest watch line.

Gucci has commissioned a line of its own memes, aligning its high fashion brand with common thoughts that consumers of all types can relate to. Gucci’s #TFWGucci campaign, which stands for “that feeling when…,” is a collection of images that feature Gucci products and imagery with text that will encourage users to share.

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