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Apparel and accessories

Gucci ingrains brand symbols into consumer lexicon via in-app game

August 17, 2016

Gucci's DIY service at its Milan flagship Gucci's DIY service at its Milan flagship

 

By Jen King

Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.

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  1. Celine hosts summer-themed pop-up in Shanghai
  2. Sentient Jet announces support for 151st Kentucky Derby
  3. Gucci presents summer product refresh
  4. EBay auctions rare fashion pieces, Porsche 911 for Miami race weekend
  5. Fashionphile builds on growing appeal of luxury resale with new campaign
  6. Loewe moves back into first place, overtaking Miu Miu on Lyst Index
  7. Lamborghini debuts partnership with DreamHack Dallas
  8. 1stDibs features global design professionals on annual award list
  9. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  10. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
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