Apparel and accessories
August 17, 2016
Gucci's DIY service at its Milan flagship
By Jen King
Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.
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","iv":"c73a62cdbbe7aa6ab71f7f0df93c7dae","s":"1c079f5bd5113924"}
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