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Gucci goes for Pinterest hits via digital banner ads

October 3, 2012

 

By Tricia Carr

Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. Burberry appoints new chief product merchandising officer
  4. Lanvin official outfitter of AS Monaco basketball team
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. LVMH partners with Swire Properties towards sustainability in China
  7. First-half sales at Richemont flatten as spending in China recedes
  8. Balenciaga, Under Armour release collaborative capsule
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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