Marketing
July 10, 2019
Louis Vuitton works with YouTube influencer Emma Chamberlain. Image credit: Louis Vuitton
By Sarah Ramirez
Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.
{"ct":"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","iv":"1645653199496e62dd6e27f467b66a00","s":"fad7c08a8d6ce08b"}
Share your thoughts. Click here