NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
Brand such as Estee Lauder and Gucci expressed that they have dabbed their feet in mobile and recognize that this is the direction that the luxury marketer’s strategy is heading. The future of luxury marketing follows consumer behavior.
{"ct":"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","iv":"7d3b4884937775a327ed2ce54dcc93aa","s":"8c44cfff294a44a9"}