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Nov. 14, 2024
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Gucci enters mobile commerce arena with one-of-a-kind app

October 22, 2009

 

By Giselle Tsirulnik

gucciRenowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.

Limited addition products are updated regularly through the iPhone application, which became available earlier this month. Application users get push notifications when new products are made available and can click-to-call to buy a product.

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