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Apparel and accessories

Gucci enlists models in DIY campaign for fall-winter 2020-21

July 30, 2020

Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has created a do-it-yourself ad campaign for its fall-winter 2020-21 show, letting models record themselves in Gucci apparel and gear with no set brief.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
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  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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