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June 1, 2025
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Apparel and accessories

Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker

February 10, 2020

Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.

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  1. Diane von Furstenberg named Icon in The Time 100
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  4. Immersive tasting pop-up from Don Julio coming to NYC
  5. Rolex Testimonees take center stage at French Open
  6. Four Seasons Yachts previews Marina Day experiences
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