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Nov. 23, 2024
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Internet

Gucci channels consumer creativity in DIY handbag contest

September 12, 2012

 

By Tricia Carr

Italian fashion house Gucci is flaunting its Gucci Icon handbags through a do-it-yourself contest that requires consumers to download, construct and design their own paper bag.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Bentley anticipates first electric SUV, arriving in 2026
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